Which ad best conforms to Joyner’s standards of an irresistible offer? First, I would like to tell you what the Irresistible Offer is. “The Irresistible Offer is simply a strategic structuring of your products and/or services where the value-to-cost ratio is value-heavy. Meaning that the value of your offer FAR exceeds the cost to access the value”, According to PersonalBrand.com. It is also a book written by Mark Joyner. It is a really good book. I recommend it as a must read. The book tells you how to make an irresistible offer in a lot of detail, however, although I do not liked detailed books I like this detailed book because it tells me how to make a really good irresistible offer.
The ads are M&Ms (1957), Radio Shack TRS-80 computer, 1980, Commodore, 1987 (Australia), and American Express (late 1960’s). And I chose Radio Shack TRS-80 computer, 1980 as the ad that best conforms to Joyner’s Irresistible Offer. Why? Well, because the other ads do not confirm to Joyner’s Irresistible Offer nearly as much. Some repeat some things and some others are just plain weird. I would say that Radio Shack TRS-80 computer, 1980 is the best. The ad really caught me and I was fascinated by it. It was short, it was easy to understand, it got to the point, it did not tell any unnecessary parts, and people need it. Not want it, but need it. Plus, the way that they put the ad together is fascinating. The Radio Shack TRS-80 computer, 1980 is the best out of all of these ads.